FAQ

• How do we calculate engagement rate?
  You can find the details here.

• How do I get access to the list of all Creators available for discovery?
  Right now we don't offer an API for fetching all Creators. Reach out to your Snapchat POC to get the list of Profile IDs for discovery. Alternatively, you can use our Search API to find a Creator by username or display name.

• When are you going to expand discoverable Creators through the API?
  We are actively working to introduce a broader set of Creators for discovery and supply them in our Profile ID data dump.

• When can I get public data vs. authorized data for a Creator?
  See Public vs Authorized Endpoints.

• What public statistics will be available?
  For the Profile, subscriber stats will be available. For Spotlights, shares and views stats will be available.

• What statistics are available if the creator opts in to sharing authorized data?
  Authorized profile statistics. Providing access to additional metrics (i.e., Public Stories), asset types, fields, and breakdown dimensions.

• What statistics are available once the creator provides authorization?
  Refer to Public Profile API stats metrics documentation.

• What demographics can statistics be broken down by?
  Once the creator has provided authorization or if they have chosen to share authorized data, refer to the breakdown dimension parameter in Public Profile API stats documentation.

• What percentage of views / engagement come from Spotlight vs. Stories?
  For Snap Stars, a majority of their Views & Engagement come from Stories as these are their subscribed audiences viewing their ephemeral Public Story content. Spotlight is typically a channel used for acquisition of new subscribers/followers.

• Is there a way to get the Profile ID for a given user if I have an OAuth token in the user’s context?
  See Get Profile ID by Auth Token.

• What are the scopes that are available to an OAuth app?
  The scopes are listed here. The most important scope to this use case is snapchat-profile-api, but snapchat-marketing-api may be important depending on your workflow.

• Why do the stats sometimes vary between the UI and API?
  The metrics can vary between the UI and API. Usually, they synchronize after 24 hours. If you notice the stats are different in the UI and API after 24 hours, please inform your Snap point of contact.

• How do I use the API to Promote a Snap?
  API users can claim media by Snap Id, then create an ad from the claimed media.