Lens+ Payouts
Lens+ Payouts represent an exciting new opportunity for Lens Creators looking to monetize their Lenses! With Lens+ Payouts, approved Creators can mark select Lenses they build as Exclusive and receive revenue-share payouts based on engagement they receive from Lens+ and Platinum subscribers. Lenses may receive multiple Lens+ Payouts. To learn more about the program, you can read the Terms & Conditions.
At this time, Lens+ Payouts are available only to approved Creators. To apply for access, click here. All Creators must also meet the following criteria:
- Be at least 18 years of age
- Be based in an eligible Country: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States
Submitting Lenses to Lens+ Payouts
Submitting your Lens to Lens+ Payouts begins in My Lenses. If you are unfamiliar with the submission flow, you can follow the steps outlined in the Submitting your Lens section.
Before enrolling a Lens in any payout program, you must first review and accept the program terms and conditions:
After you’ve reviewed and accepted the terms in My Lenses, and, if applicable, have been accepted into Lens+ Payouts, you will see an opt-in toggle for Lens+ Payouts in the monetization section. To enroll your Lens, toggle the opt-in on, and click Submit and Publish.
In order to enroll your Lens in Lens+ Payouts, it must meet the following criteria:
- The visibility must be set to Public.
- It must contain a valid video preview. For more information on creating a preview video, follow the Creating a Preview Video guide.
- It may not include any music or sounds that you have not received written permission from the applicable owner(s) of said music or sounds to use in your Lens. To Learn more about the guidelines for Music on Snapchat, click here.
Once a Lens is submitted to Lens+ Payouts, you will not be able to un-enroll it, however you can still delete it from Snapchat.
All submissions go through standard moderation to ensure compliance with our Terms of Service, Community Guidelines, and any other applicable guidelines or policies. Once your Lens has completed and passed the moderation review, it will be considered published, live on Snapchat, and enrolled in Lens+ Payouts. Enrollment does not guarantee payout.
Please note that it may take up to 72 hours following your Lens being published for it to appear as Exclusive on Snapchat. Exclusive Lenses are indicated by the Exclusive Lens icon border shown below:
Frequently Asked Questions
Q: What is an Exclusive Lens?
A: Exclusive Lenses are Lenses available to Lens+ and Platinum subscribers – they can include GenAI, games, video templates, tools, and more.
Q: Can I make a Lens created before being accepted into Lens+ Payouts Exclusive?
A: No, only new Lenses are eligible. Lenses may only be enrolled in Lens+ Payouts at the time of submission.
Q: How do I get access to Lens+ Payouts?
A: Lens+ payouts are currently available to approved Creators. To apply for access, click here.
Q: Can my Lens receive multiple payouts?
A: Yes, Lenses can continue to receive payouts across multiple months with Lens+ Payouts.
Q: How are payouts calculated?
A: Payout amounts for Lens+ Payouts are determined using a proprietary formula that may include the relative performance of, and engagement generated by, your Lens compared to other Lenses in the Program, your geographic location, or when you submit your Qualifying Lens. The formula may be adjusted by Snap from time to time.
Q: How do I know if I have received a payout?
A: Creators who receive a payout will receive an email notifying them that they have a payout as well as a push notification from the Crystals Hub within Snapchat to cash out their Crystals. For more information on how to cash out, click here.
Q: How do qualifying Creators get paid?
A: Creators will be paid through Crystals that can be cashed out through our partner, Hyperwallet, after successfully completing onboarding. For more information about the payout process, please visit this article.
Q: How often are those Creators that receive rewards paid out?
A: Payouts are issued monthly for the prior calendar month (e.g., April payouts are based on March performance).
Q: What happens if my Lens is removed from Snapchat or deactivated?
A: If your Lens is removed from Snapchat or deactivated for any reason, it will not be eligible for a payout.
Q: How long will Lens+ Payouts continue for?
A: Lens+ Payouts will be ongoing at Snap’s discretion.