Top Performer Payouts

With Top Performer Payouts, Creators have the opportunity to receive payouts for high-performing Lenses they build. There are no minimum follower, views, playtime, or submission prerequisites required to participate in Top Performer Payouts. To learn more, see the Terms & Conditions.

At this time, Top Performer Payouts are open to Creators who meet the following criteria:

• Be at least 18 years of age
• Be based in an eligible Country: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States

Top Performer Payouts are meant to inspire original creativity within the Lens space. Lenses primarily based around the following may be disqualified from receiving a payout even if they have reached the minimum number of Qualified Posters:

• Simple color filters/beautification
• Frames/collages
• Easily repeatable characteristics
• Duplicates of other Lenses

Submitting Lenses to Top Performer Payouts

Submitting your Lens to Top Performer Payouts begins in My Lenses. If you are unfamiliar with the submission flow, follow Submitting your Lens.

Before enrolling a Lens in any payout program, you must first review and accept the program terms and conditions:

In order for your Lens to be considered for Top Performer Payouts, the visibility must be set to Public. Lenses marked as Hidden or Offline will be excluded.

After you’ve accepted the terms, you will see a monetization section with an opt‑in toggle for Top Performer Payouts. To enroll your Lens, toggle the opt‑in on, then click Submit and Publish.

All submissions go through standard moderation to ensure compliance with our Terms of Service and Community Guidelines. Once your Lens has passed moderation, it will be considered published, live on Snapchat, and enrolled in Top Performer Payouts. Enrollment does not guarantee payout.

Once a Lens is submitted to Top Performer Payouts, you will not be able to un‑enroll it, however you can still delete it from Snapchat.

Eligibility for the program is subject to moderation approval. If your Lens is marked as ineligible, this means that some of its components violate our Submission Guidelines and/or our Terms & Conditions. If this occurs, double‑check your work, make changes, and re‑submit it.

When updates to the Program Terms are made, you will see the Top Performer Payout toggle automatically switched off; you will have to accept the updated Terms & Conditions and opt‑in again for new Lens submissions to be included.

Measuring Lens Performance for Top Performer Payouts

Within the Lens Details page, you can track the performance of your Lens under the Top Performer Payouts section:

You will not see this Insights section while your Lens is Pending or marked Ineligible.

In this section, you can track both (a) how much time is left within the 90‑day eligibility period and (b) how many Qualified Posters you are away from a reward.

• From the time you submit, your Lens will have 90 days to become a high‑performing Lens and meet the minimum requirement needed for a payout.
• To become a high‑performing Lens, a newly submitted Lens must accumulate at least 15,000 Qualified Posters and meet all eligibility criteria.
• A Qualified Poster is a unique user within a Qualified Region who has posted a Snap with your Lens to Spotlight, Private Stories, and/or Public Stories.

Payouts are based on engagement accrued over 90 days within the following Qualified Regions: United States, France, Saudi Arabia, United Kingdom, Germany, Canada, Australia, Netherlands, Sweden, Norway, and United Arab Emirates.

Once a Lens is outside of the 90‑day eligibility period (and you have not met the minimum performance requirements), you will no longer be able to receive rewards for that specific Lens.

Frequently Asked Questions

Q: What is a high‑performing Lens?
A: A newly submitted Lens that accumulates at least 15,000 Qualified Posters in the first 90 days and meets all eligibility criteria.

Q: What is a Qualified Poster?
A: A unique user in a Qualified Region who has posted a Snap with your Lens to Spotlight, Private Stories, and/or Public Stories.

Q: What is a Qualified Region?
A: Regions where engagement is measured for the Program: United States, France, Saudi Arabia, United Kingdom, Germany, Canada, Australia, Netherlands, Sweden, Norway, and United Arab Emirates. (Note: Qualified Regions differ from the regions Creators can participate in Top Performer Payouts from.)

Q: Which types of Lenses do not qualify for rewards?
A: Lenses primarily based around simple camera filters/styles, basic beautification, static 2D images with limited interaction, frames/collages, or easily repeatable/copycat characteristics.

Q: Where can I check performance?
A: For each enrolled Lens, navigate to the Lens Details page within My Lenses and look for “Top Performer Payouts.” You will not see this while Pending or Ineligible.

Q: How do I know if I have received a payout?
A: You will receive an email and a push notification from the Crystals Hub within Snapchat. Learn more: What are Crystals?.

Q: How do qualifying Creators get paid?
A: Through Crystals that can be cashed out via Hyperwallet after onboarding.

Q: How often are rewards paid out?
A: Payouts are issued in the calendar month following the month in which the 90‑day period ends.

Q: What happens if my Lens is removed or deactivated?
A: It will not be eligible for a payout.

Q: How long will Top Performer Payouts continue?
A: Ongoing at Snap’s discretion.